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| Last Updated:07/06/2014

Latest News(Archive)

Latest News

Lifebuoy premieres heart-breaking new film to raise awareness of the importance of handwashing

unilever.com, 06 June 2014

London/Rotterdam, In a follow up to its award-winning film, Gondappa, Unilever’s health soap, Lifebuoy has released a compelling new film, Tree of Life. The aim is to support Lifebuoy’s Help a Child Reach Five campaign and spread the word about the importance of handwashing with soap. The film is the story of a mother’s love, loss and longing after losing her child to a preventable disease such as diarrhoea.

The film follows a mother’s journey of love, loss and longing through her unique relationship with a tree, that highlights the importance of handwashing with soap. Tree of Life(Link opens in a new window) is inspired by folklore and this moving story is used to dramatise Lifebuoy’s Help a Child Reach 5 campaign.

A year ago Lifebuoy adopted Thesgora, a village in India and through its handwashing programmes dramatically improved children’s hand washing habits so that they now washed their hands 2 additional times per day. This year Lifebuoy takes its life saving mission to Bitobe in Indonesia and has created Tree of Life to raise awareness of their important mission. Read More....